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Learn Smart Marketing: Digital Skills & Ai Tools in One Course
Instructor: Edapt
Language: Malayalam
Validity Period: Lifetime
Note: ഈ കോഴ്സ് purchase ചെയ്യുന്നതിലൂടെ ഞങ്ങളുടെ Expert mentors-ൽ നിന്നുമുള്ള മൂന്ന് മാസത്തെ WhatsApp ഗ്രൂപ്പ് സപ്പോർട്ട് ലഭിക്കുന്നതാണ്. Support ലഭിക്കുവാൻ payment screenshot +91 9072 6165 00 എന്ന നമ്പറിൽ message ചെയ്തു ചെയ്യുക.
Digital Marketing-ഇന്റെകാലം കഴിഞ്ഞു, ഇനി Ai Marketing-ഇന്റെ കാലമാണ്
Who is this Course for?
പുതുതായി ബിസിനസ് തുടങ്ങുന്നവർ, ഫ്രീലാൻസ് ജോലി ചെയ്യുന്നവർ, സ്റ്റാർട്ടപ്പ് തുടങ്ങാൻ ആഗ്രഹിക്കുന്നവർ, മാർക്കറ്റിംഗ് ജോലി ചെയ്യുന്നവർ, സോഷ്യൽ മീഡിയ കണ്ടന്റ് ക്രിയേറ്റർമാർ എന്നിവർക്കെല്ലാം ഈ കോഴ്സ് വഴി പുതിയ അറിവും കഴിവും നേടാം.
❓What Makes Us Unique?
✅ Suitable for all levels: Beginners to Advanced
✅ 250+ Expert Video Lessons: Lifetime access to comprehensive learning materials.
✅ 24/7 Support: Get doubts cleared anytime via WhatsApp.
✅ Ultimate AI Prompts Cheat Sheet for Digital Marketing: Write powerful prompts to get instant results for any digital marketing task.
✅ Continuous Updates: Stay ahead with regular course enhancements.
✅ App & Web Access: Learn anywhere, anytime on your preferred device.
✅ LinkedIn Sharable Certificate – Showcase your skills on LinkedIn and boost your career.
✅ Course in Malayalam – Learn comfortably in your native language.
Course Description:
ഇന്റർനെറ്റിന്റെ വളർച്ചയോടെ ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ഒരു അനിവാര്യ ഘടകമായി മാറിയിരിക്കുന്നു. ചെറുകിട വ്യാപാരികൾ മുതൽ വൻകിട കമ്പനികൾ വരെ ഡിജിറ്റൽ സാന്നിധ്യം ഉറപ്പാക്കേണ്ടത് അത്യാവശ്യമാണ്. നിരന്തരം മാറിക്കൊണ്ടിരിക്കുന്ന ഈ മേഖലയിൽ ആർട്ടിഫിഷ്യൽ ഇന്റലിജൻസ് പുതിയൊരു വിപ്ലവം സൃഷ്ടിച്ചിരിക്കുകയാണ്. ഈ കോഴ്സിലൂടെ നിങ്ങൾക്ക് ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ അടിസ്ഥാന തത്വങ്ങളും, ആധുനിക AI ടൂളുകളുടെ പ്രായോഗിക ഉപയോഗവും പഠിക്കാം.
❓കോഴ്സിലൂടെ എന്തെല്ലാം പഠിക്കാം.
👉 സെർച്ച് എഞ്ചിൻ ഒപ്റ്റിമൈസേഷൻ (SEO), കണ്ടന്റ് മാർക്കറ്റിംഗ്, യൂട്യൂബ് മാർക്കറ്റിംഗ്, വെബ്സൈറ്റ് നിർമ്മാണം, ഗൂഗിൾ ആഡ്സ്, ഫേസ്ബുക്ക് ആഡ്സ് തുടങ്ങി ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ എല്ലാ അടിസ്ഥാന ഘടകങ്ങളും ഈ കോഴ്സിലൂടെ പഠിക്കാം.
👉 മണിക്കൂറുകൾ എടുക്കുന്ന കണ്ടന്റ് ക്രിയേഷൻ, കോപ്പി റൈറ്റിംഗ്, ക്യാപ്ഷൻ തുടങ്ങിയവ AI ഉപയോഗിച്ച് എങ്ങനെ മിനിറ്റുകൾക്കുള്ളിൽ പൂർത്തിയാക്കാം എന്ന് പഠിക്കാം.
👉 ഇമേജുകൾ, വീഡിയോകൾ തുടങ്ങിയ ക്രിയേറ്റിവ് കണ്ടന്റ് AI ഉപയോഗിച്ച് വേഗത്തിൽ നിർമ്മിക്കാം.
👉 ഉപഭോക്താക്കളുടെ പെരുമാറ്റരീതികൾ, താൽപര്യങ്ങൾ എന്നിവ AI വളരെ കൃത്യമായി വിശകലനം ചെയ്ത് കൃത്യമായ ടാർഗറ്റ് ഓഡിയൻസിനെ കണ്ടെത്താൻ പഠിക്കാം.
👉 ഓരോ ഉപഭോക്താവിന്റെയും താൽപര്യങ്ങൾക്ക് അനുസരിച്ച് പെർസണലൈസ് ചെയ്ത മാർക്കറ്റിംഗ് സന്ദേശങ്ങൾ നൽകാൻ പഠിക്കാം.
👉 സെർച്ച് എഞ്ചിൻ ഒപ്റ്റിമൈസേഷന് ആവശ്യമായ കീവേഡ് റിസർച്ച്, കണ്ടന്റ് ഒപ്റ്റിമൈസേഷൻ തുടങ്ങിയവ AI വഴി കൃത്യമായി ചെയ്യാൻ പഠിക്കാം.
👉 ഭാവിയിലെ മാർക്കറ്റ് ട്രെൻഡുകൾ മുൻകൂട്ടി കണ്ടെത്തി തന്ത്രങ്ങൾ ആവിഷ്കരിക്കാൻ പഠിക്കാം.
👉 വിവിധ ഭാഷകളിലേക്ക് കണ്ടന്റ് പരിഭാഷപ്പെടുത്തി ആഗോള വിപണിയിലേക്ക് എങ്ങനെ എത്തിച്ചേരാം എന്ന് പഠിക്കാം.
👉 ആവർത്തിച്ചുള്ള മാർക്കറ്റിംഗ് ജോലികൾ ഓട്ടോമേറ്റ് ചെയ്ത് സമയവും ഊർജ്ജവും മറ്റ് പ്രധാന കാര്യങ്ങൾക്കായി ഉപയോഗിക്കാം.
👉 AI ടൂളുകൾ ഉപയോഗിച്ച് ഒരേസമയം നിരവധി പ്ലാറ്റ്ഫോമുകളിൽ മാർക്കറ്റിംഗ് നടത്താൻ പഠിക്കാം.
Live Classes Recorded Videos | |||
Introduction to WordPress and Getting Started with WordPress | Preview | ||
Introduction to WordPress and Getting Started with WordPress (Part 2) | |||
Introduction to WordPress and Getting Started with WordPress (Part 3) | |||
Content writing for SEO | Preview | ||
DISCORD tutorial | |||
Introduction to WordPress and Getting Started with WordPress (Part 4) | |||
Introduction to WordPress and Getting Started with WordPress (Part 5) | |||
Introduction to WordPress and Getting Started with WordPress (Part 6) | |||
Introduction to WordPress and Getting Started with WordPress (Part 7) | |||
Introduction to WordPress and Getting Started with WordPress (Part 8) | |||
Introduction to WordPress and Getting Started with WordPress (Part 9) | |||
Seo (Part 1) | |||
Seo Part(2) | |||
Seo (Part 3) | |||
Seo (Part 4) | |||
Seo (Part 5) | |||
SEO (Part 6 ) | |||
Seo (Part 7) | |||
SEO (Part 8) | |||
Getting started with meta business suite Part 1 | |||
Meta Ads Part 2 | |||
Meta Ads Part 3 | |||
Meta Ads Part 4 | |||
Meta Ads Part 5 | |||
Meta Ads Part 6 | |||
Meta Ads Part 7 | |||
Meta Ads Part 8 | |||
Meta Ads Part 9 | |||
Meta Ads Part 10 | |||
Google Ads Part 1 | |||
Google Ads Part 2 | |||
Google Ads Part 3 | |||
Google Ads Part 4 | |||
Google Ads Part 5 | |||
Google Ads Part 6 | |||
Google Ads Part 7 | |||
E-commerce Part 1 | |||
E-commerce Part 2 | |||
E-commerce Part 3 | |||
Section 1: Foundations of Digital Marketing | |||
Mapping Your Learning Journey | |||
The Essence of Marketing Strategy | |||
Section 2: Diving into Market Research | |||
The A-Z Market Research | |||
The Ultimate DM 101 Handbook by Edapt Techni | |||
Unveiling Product Insights | |||
ChatGPT Login | |||
Crafting Your Target Audience Persona | |||
The Competitor Analysis Breakdown | |||
Section 3: Crafting Your Online Presence | |||
Website Building Demystified | |||
WordPress Installation Guide | |||
Logo Creator | |||
Crop Editor | |||
Choosing and Installing a Theme | |||
Branding: Website Title & Logo | |||
Structuring Your Pages | |||
Designing Header & Footer Menus | |||
Personalising Fonts & Colours | |||
Creating an Engaging Home Page | |||
Setting Up Your Online Store | |||
Perfecting the Product Page | |||
Starting a Blog | |||
Writing Your First Blog Post | |||
Shop and Account Management Pages | |||
Crafting a Contact Page | |||
Ensuring Website Safety & Performance | |||
Streamlining Site Navigation | |||
Section 4: Mastering SEO | |||
SEO Fundamentals | |||
Conducting Effective Keyword Research | |||
MozBar | |||
Access Google Keyword Planner | |||
Crafting SEO-Friendly Content | |||
On-Page SEO Techniques | |||
Building Backlinks Strategy | |||
Section 5: Email Marketing Excellence | |||
Email Marketing 101 | |||
Capturing Leads Effectively | |||
Designing Impactful Email Campaigns | |||
Crafting Compelling Email Prompts | |||
Section 6: Leveraging Google Analytics | |||
Introduction To Google Analytics 4 | |||
Setting Up GA4 | |||
Integrating WooCommerce With GA4 | |||
Linking GA4 With Google Search Console | |||
Filtering Internal Traffic | |||
Lead Tracking Essentials | |||
Setting Up Alerts | |||
Navigating The Demo Account | |||
Mastering Dashboard Navigation | |||
Analysing Traffic Trends | |||
Understanding Audience Locations | |||
Demographic Insights | |||
Page Performance Analysis | |||
Identifying Source, Medium and Channels | |||
Data Comparison Techniques | |||
User Management And Access | |||
Integrating Google Ads | |||
Tracking A Campaign In Google Analytics | |||
Campaign Url Builder | |||
URL Shortner | |||
Marketing Theoretical Framework | |||
Exploring Marketing Theory | |||
Section 7: Unleashing the Power of Prompt Engineering with ChatGPT | |||
The Art Of Prompt Engineering | |||
Crafting Custom Instructions | |||
Techniques for Prompt Priming | |||
Exploring Iteration Strategies | |||
Understanding 0-1-Few Shot Learning | |||
Designing Output Templates | |||
Detailed Step-by-Step Guides | |||
Understanding The Technique Of 'Act As' | |||
Engaging with Different Perspectives | |||
Simplifying Concepts for a 4th Grader | |||
Enhancing Follow-up Question Techniques | |||
Presenting Information in Tabular Formats | |||
Making Comparisons | |||
Summarization Skills | |||
Inviting Critique | |||
Self-Critique Methodologies | |||
Learning through Teaching | |||
Mimicking User Writing Styles | |||
Soliciting Advice | |||
Advanced Techniques in Laddering | |||
Fine-Tuning Advanced Prompt Engineering | |||
Section 8: Unveiling Brand Essence | |||
Differentiating Branding from Market | |||
The Necessity of a Brand Strategy | |||
Anatomy of Branding | |||
Embracing a Purpose-Driven Brand | |||
Illustrations of Brand Purpose | |||
Crafting Your Brand's Purpose | |||
Vision's Role in Branding | |||
Samples of Brand Visions | |||
Defining Your Brand's Vision | |||
The Significance of a Mission Statement | |||
Examples of Brand Missions | |||
Formulating Your Brand Mission | |||
Core Values in Brand Identity | |||
Exemplifying Brand Values | |||
Establishing Your Brand Values | |||
Competition Identification | |||
Uncovering Your Unique Selling Proposition | |||
Inspirations for Differentiation | |||
The Strategy of Positioning | |||
Developing Your Positioning Statement | |||
Understanding Brand Personality | |||
Shaping Your Brand Personality | |||
Discovering Your Brand Voice | |||
Mastering Brand Storytelling | |||
Techniques for Telling Your Brand Story | |||
Naming Your Brand | |||
Crafting an Impactful Tagline | |||
Choosing Your Brand Colors | |||
Selecting Your Brand Fonts | |||
Overview of Brand Logo Types | |||
Designing Your Brand Logo | |||
Section 9: Content Marketing Mastery | |||
Fundamentals of Content Marketing | |||
Setting Your Content Objectives | |||
Generating Content Ideas | |||
Exploring Different Content Formats | |||
Focusing on Textual Content | |||
Creating Engaging Text Content | |||
The Art of Image Content | |||
Crafting Captivating Image Content | |||
Venturing into Video Content | |||
Producing Compelling Video Content | |||
Adhering to Content Marketing Best Practices | |||
Structuring a Content Marketing Plan | |||
Evaluating Content Performance | |||
Section 10: Sales Psychology Insights | |||
Leveraging the Principle of Reciprocity | |||
Sparking Curiosity in Your Audience | |||
Utilizing Scarcity for Urgency | |||
Building Trust with Social Proof | |||
The Framework of the 3 Boxes | |||
Section 11: Copywriting Secrets | |||
Decoding Copy Writing | |||
Distinguishing Benefits From Features | |||
Deep Understanding of Your Offering | |||
Tailoring Messages to Your Audience | |||
The Three Pillars of Persuasive Copy | |||
Identifying Writing Personalities | |||
Overcoming the Time and Money Objections | |||
Crafting Magnetic Headlines | |||
Enhancing with Subheads | |||
The Art of Persuasion in Copy | |||
Empowering Your Copy with Power Words | |||
Narrating Perfect Stories | |||
Applying the AIDA Mode | |||
Eliminating Writer's Block | |||
Strategies for Calls-to-Action | |||
Applying Your Copywriting Skills | |||
Ad 1 | |||
Ad 2 | |||
Ad 3 | |||
Ad 4 | |||
Ad 5 | |||
Solutions to Copywriting Assignment | |||
Exploring Marketing Channels | |||
An Overview of Marketing Channels | |||
Section 12: Google Ads Comprehensive Guide | |||
Google Ads Account Setup | |||
Understanding Google Ads Structure | |||
Configuring Network Settings | |||
Managing Campaign Dates | |||
Exploring Campaign URL options | |||
Targeting Specific Locations | |||
Language Settings | |||
Audience Types | |||
Targeting Audience Segment | |||
Bidding Strategies | |||
Scheduling Ads | |||
Ad Rotation Strategies | |||
Structuring Ad Groups and Ad Group Setup | |||
Ad Rules and Best Practices | |||
Crafting Successful Text Ads | |||
Set Up Your Text Ad | |||
Sitelink Assets | |||
Callout Assets | |||
Promotion Assets | |||
Price Assets | |||
Call Assets | |||
Structured Snippet Assets | |||
Lead Form Assets | |||
App Assets | |||
Budget and Campaign Publish | |||
Billing | |||
Dashboard | |||
Conversion Tracking | |||
Generate Website Conversion Tracking Code | |||
Install Google Site Tag | |||
Understanding Keywords | |||
Keyword Research | |||
Keyword Planning | |||
Keyword Organising | |||
Keyword Match Types | |||
Negative Keywords | |||
Finding & Listing Negative Keywords Part 1 | |||
Finding & Listing Negative Keywords Part 2 | |||
Keyword Research - Finding Keywords Part 1 | |||
Keyword Research - Finding Keywords Part 2 | |||
Keyword Research - Finding Competitors Keywords | |||
Keyword Planning - Using the Buyer’s Funnel | |||
Keyword Planning - Volume & Costs Estimates | |||
Keyword Organising - Finding Themes & Wrapping | |||
Calculate Your Max CPC Bid | |||
Quality Score | |||
Ad Rank | |||
Manage Multiple Accounts | |||
Section 13: Mastering YouTube Advertising | |||
Why use Google video ads | |||
How to Link Youtube Channel to Google Ads : Part 1 | |||
How to Link Youtube Channel to Google Ads : Part 2 | |||
Different Types of Video Ads : Part 1 | |||
Different Types of Video Ads : Part 2 | |||
Starting Our Video Ad Campaign | |||
Final Words | |||
Section 14: Excelling with Facebook Ads | |||
Getting Started - Meta Business Suite | |||
Business info and Payment Method | |||
Campaign Setup | |||
Advantage Campaign Budget | |||
Install Meta Pixel | |||
Attribution Settings | |||
Audience Targeting | |||
Placements | |||
Create DCT Ad | |||
Primary Texts and Headlines | |||
Review & Publish | |||
Section 14: Facebook Marketing Mastery | |||
Decoding Facebook Marketing | |||
Comparing Profiles and Pages | |||
Maximising Your Page's Potential | |||
Fostering an Engaged Community | |||
Top Strategies for Engaging Post | |||
Boosting Your Reach on Facebook | |||
Section 15: Instagram Marketing Insights | |||
The Essentials of Instagram Marketing | |||
Frequently Asked Questions about Instagram Marketing | |||
Transitioning to a Business Account | |||
Optimising Your Instagram Profile | |||
Crafting Content That Resonates | |||
Leveraging User - Generated Content | |||
Mastering the Use of Hashtags | |||
Effective Tagging Strategies | |||
Utilizing Geotags for Local Reach | |||
Amplifying with Mentions | |||
A Deep Dive into Instagram Reels | |||
Understanding the Reels Algorithm | |||
Exploring Reels Features | |||
Strategies for Reels Success | |||
The Science Behind Instagram Posts | |||
Post Algorithm Insights | |||
Templates for Instagram Success | |||
Post Strategies for Maximum Engagement | |||
Leveraging Instagram Stories | |||
Mastering Story Highlights | |||
Strategies for Highlight Engagement | |||
Section 16: YouTube Marketing Strategies | |||
Introduction To YouTube Marketing | |||
Optimsing About Us Page | |||
Designing An Engaging Channel Banner | |||
Sourcing Ideas for Video | |||
Planning Your Video | |||
Embracing Youtube Shorts | |||
Diverse Recording Techniques | |||
Setting Up Your Recording Gear | |||
Configuring OBS | |||
Building On-Camera Confidence | |||
Self Recording Tips and Tricks | |||
Video Editing With Microsoft Clipchamp | |||
Video Editing With Microsoft Clipchamp: Part 2 | |||
Uploading and Optimising YouTube Video | |||
Crafting Click-Worthy Thumbnails | |||
Utlising End Screens for Engagement | |||
Adding Cards on YouTube Videos | |||
Tips to Grow Your YouTube Channel | |||
Section 17: Pinterest Marketing | |||
Intro to Pintrest Marketing | |||
Create a Business Profile | |||
Modelling After Influencers | |||
Enhancing Your Profile SEO | |||
Claim Your Website | |||
Create a Design - Board - Pin | |||
Get Targeted Followers | |||
Collect Pins and Boards | |||
Why Pinterest Ads Work | |||
Section 18: LinkedIn Marketing | |||
LinkedIn vs. Other Social Media Platforms | |||
Account Creation and Profile Optimization | |||
Banner Image Design | |||
Connecting with People | |||
Create Your First Post | |||
Different Types of LinkedIN Ads | |||
LinkedIN Ad Objectives | |||
LinkedIn Ad Format: Part 1 | |||
LinkedIn Ad Format: Part 2 | |||
Creating Business Account | |||
Section 19: Quora Marketing | |||
Introduction and Create Account | |||
Profile and Overview | |||
Quora question and Answer | |||
Quora Business - Ad Campaign and Ads | |||
Section 20: Twitter Marketing | |||
Twitter/X - Introduction | |||
Make your Tweet/Post | |||
X Ad campaign | |||
Section 21: Freelancing on UpWork | |||
Introduction to Freelancing on UpWork | |||
Sign up to Upwork | |||
Getting started on Upwork and create your profile | |||
Write your Upwork bio | |||
How to fix your rate | |||
Connects, Portfolio and Pro | |||
Apply for jobs and know about proposals |
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